👋🏽 TOPICALS Team!

Here are a few examples of writing I’ve done across different categories. Thank you for taking the time to look.

NIKE x WNBA

I was the copywriter for this Nike campaign that celebrated legendary WNBA players.

SHAPING TOV

While freelancing in NYC I was hired to create the tone of voice and style guide for OnTheSly, a slightly kooky sustainable fashion startup. I had a lot of fun with the concept for this TOV. I approached it as if I was writing the label of a Dr. Bronner’s bottle, but less creepy.

MAINTAINinG CLARITY + CONSISTENCY

When I worked for feminist culture magazine, The Untitled, I wrote & edited articles about a variety of subjects. Whether the headlines concerned art openings or abortion rights, I worked to maintain The Untitled’s voice across all published articles. Here are snippets of a few of the articles I worked on. You can click the images for the full pieces.

THANK YOU FOR Taking the time!

I hope to hear from you. You can contact me at jasminelouise08@gmail.com 💫