EXTREME WEATHER SURVIVORS - NC
When it comes to climate change, human stories can help turn apathy into action.
To raise disaster relief funds & increase climate awareness, we gave the mic to survivors.
DIRECTORS - Forrest Boleyn + Jasmine Williams
AGENCY - Potential Energy Coalition
EXECUTIVE CREATIVE DIRECTOR - Forrest Boleyn
CREATIVE DIRECTOR - Vikas Bhalla
CREATIVES - Jasmine Williams [Copywriter] + Taylor Brazukas [Art Director]
Nike - rUN IT BACK VIDEO
For the season tipoff, we told stories of past, present & future WNBA stars in a setting that matched the 90’s rise of the league: the VHS store.
This fictional movie poster celebrated Sheryl Swoopes legacy as a WNBA trailblazer, including her milestone of being the first woman to get a Nike signature shoe.
AGENCY - Wieden + Kennedy, Portland
GLOBAL CREATIVE DIRECTORS - Alberto Ponte + Ryan O’Rourke
ASSOCIATE CREATIVE DIRECTORS - Jordan Dinwiddie + Emma Barnett
CREATIVES - Jasmine Williams [Copywriter] + Brittany Bowman [Art Director]
NIKE - SABRINA’S LAWS OF THE GAME
For Nike to give someone their own shoe, they gotta have major game!
To celebrate New York Liberty star, Sabrina Ionescu’s brand new signature shoe we kickstarted her legacy with a social forward campaign that breaks down her skills and history into 5 laws. We built out each law with key visuals, real world activations and social executions.
Follow Sabrina’s Laws of The Game and one day, you might just have your own signature Nikes.
AGENCY - Wieden + Kennedy, Portland
EXECUTIVE CREATIVE DIRECTORS - Caleb Jensen + Blair Warren
CREATIVE DIRECTORS - Jordan Dinwiddie + Emma Barnett
CREATIVES - Jasmine Williams [Copywriter] + Whitney Downing [Art Director]
Michelob Ultra - Save It. See It.
It turns out that Michelob Ultra’s logo looks a whole lot like the save button on Instagram. With that in mind, we harnessed the power of the iconic ribbon to persuade people to press save whenever they see women’s sports content, which is viewed much less than men’s sports.
When you save women’s sports, you see more women’s sports. More views —> More Funds.
This award-winning campaign launched Michelob Ultra’s five year commitment to increase visibility for women’s sports.
AGENCY - GUT Miami
EXECUTIVE CREATIVE DIRECTORS - Ariel Abramovici + Bruno Acanfora
ASSOCIATE CREATIVE DIRECTORS - Cara Johnson + Lauren Cooper / Alex Allen + Andy Tamayo
CREATIVES - Andrew Gonzalez + Willow Ennen
JUNIOR CREATIVES - Jasmine Williams + Tarahgee Morris
AWARDS - Cannes Lion: 2 Silver 1 Bronze / D&AD: 2 Graphite, 1 Wood, 1 Shortlist / One Show: 1 Gold, 2 Silver, 1 Bronze / Clio: 1 Gold, 1 Silver / Webby: 1
Popeyes - We Come In Piece. ✌🏽
To play up Popeye’s newest nuggets, we declared an end to social media’s infamous Chicken Wars in social vids, radio spots, out-of-home & television commercials.
We also convinced Popeyes to buy 1 Million chicken nuggets from their rivals to donate to a food bank in New Orleans.
AGENCY - GUT Miami
EXECUTIVE CREATIVE DIRECTORS - Juan Javier Peña Plaza + Ricardo Casal
CREATIVE DIRECTORS - Bruno Mazzotti + Dean Paradise
ASSOCIATE CREATIVE DIRECTORS - Jeffrey Schermer + Jose Ramirez / Miguel Cedeño + Ricardo Chuecos
JUNIOR CREATIVES - Jasmine Williams + Tarahgee Morris
Presidente - Be The Presidente
Presidente wanted a social campaign that recognized first generation Latinx Americans who are challenging traditional stereotypes. So we decided to create a social platform that recognizes true Presidentes: the people who are breaking barriers and supporting their communities everyday.
AGENCY - GUT Miami
EXECUTIVE CREATIVE DIRECTORS - Juan Javier Peña Plaza + Ricardo Casal
CREATIVE DIRECTORS - Bruno Mazzotti + Dean Paradise
ASSOCIATE CREATIVE DIRECTORS - Jeffrey Schermer + Jose Ramirez
JUNIOR CREATIVES - Jasmine Williams + Tarahgee Morris