NIKE - SABRINA’S LAWS OF THE GAME
To launch Nike’s first female signature athlete in decades, we kickstarted Sabrina Ionescu’s legacy with films and activations that bring her history to life.
AGENCY - Wieden + Kennedy, Portland
EXECUTIVE CREATIVE DIRECTORS - Caleb Jensen + Blair Warren
CREATIVE DIRECTORS - Jordan Dinwiddie + Emma Barnett
CREATIVES - Jasmine Williams + Whitney Downing
Nike - rUN IT BACK VIDEO
For the ‘22 season tipoff, we told stories of past, present & future WNBA stars in a setting that matched the 90’s rise of the league: the VHS store.
Fictional movie posters.
This above celebrates Sheryl Swoopes legacy as a WNBA trailblazer, including her milestone of being the first woman to get a Nike signature shoe.
AGENCY - Wieden + Kennedy, Portland
GLOBAL CREATIVE DIRECTORS - Alberto Ponte + Ryan O’Rourke
ASSOCIATE CREATIVE DIRECTORS - Jordan Dinwiddie + Emma Barnett
CREATIVES - Jasmine Williams + Brittany Bowman
Michelob Ultra - Save It. See It.
This campaign launched Michelob Ultra’s five year commitment to increase visibility for women’s sports.
AGENCY - GUT Miami
EXECUTIVE CREATIVE DIRECTORS - Ariel Abramovici + Bruno Acanfora
ASSOCIATE CREATIVE DIRECTORS - Cara Johnson + Lauren Cooper / Alex Allen + Andy Tamayo
CREATIVES - Andrew Gonzalez + Willow Ennen
JUNIOR CREATIVES - Jasmine Williams + Tarahgee Morris
Popeyes - We Come In Piece.
We launched Popeye’s new nuggets by declaring an end to social media’s infamous Chicken Wars.
AGENCY - GUT Miami
EXECUTIVE CREATIVE DIRECTORS - Juan Javier Peña Plaza + Ricardo Casal
CREATIVE DIRECTORS - Bruno Mazzotti + Dean Paradise
ASSOCIATE CREATIVE DIRECTORS - Jeffrey Schermer + Jose Ramirez / Miguel Cedeño + Ricardo Chuecos
JUNIOR CREATIVES - Jasmine Williams + Tarahgee Morris
Presidente - Be The Presidente
Presidente wanted a social campaign that recognized first generation Latinx-Americans who are challenging traditional stereotypes.
Fun fact: I helped write this A-Rod commercial on my second day at GUT!
AGENCY - GUT Miami
EXECUTIVE CREATIVE DIRECTORS - Juan Javier Peña Plaza + Ricardo Casal
CREATIVE DIRECTORS - Bruno Mazzotti + Dean Paradise
ASSOCIATE CREATIVE DIRECTORS - Jeffrey Schermer + Jose Ramirez
JUNIOR CREATIVES - Jasmine Williams + Tarahgee Morris